Carabba Restaurant Case Study Example | Topics and Well Written Essays - 750 words

Carabba Restaurant - Case Study ExampleIn two treatments the causa could be described as cozied up. Deep comfortable booths would be installed to make you feel pampered and a combined Venice beach/Italian dcor that takes you back to other era. Front and centre would be a huge photograph of the boardwalk as it was in 1910, when ladies took their parasols along for the stroll and the men wore straw hats. Posters and signage on the walls come from the years when wine and grappa were still being served as a matter of course.e. Promotion - At the opening of the season I would present my own Carnivale on the boardwalk thereof creating my own Italian Boardwalk. The website provides some amusing promotional ideas such as the in love campaign. In addition to that I would seek to bring children into the deal as well. I would have them tell me what is their front-runner Italian dish, or maybe even do an outdoor cook off with kids cooking their favorite Italian dish and the winning dish h as a place of honor on our childrens menu. Depending on reception, this would be a once a month contest.a. Media pickax - A new eatery is usually a highly-anticipated event in many smaller cities. Heighten this anticipation by promoting the restaurant even part youre still working on construction. Make sure you hang a banner announcing the arrival of a new and exciting restaurant. Generate positive word of mouth advertising through radio spots and print media. By the time you are ready to open the doors, you should have a crowd of empty customers waiting. Restaurants typically enjoy a honeymoon period where business is booming and new customers are pouring in. What I want to do is keep enough of those customers feeler back for more. Within reason, I would promote our best dishes with two for one deals or other heavy discountsb. Message content Ill want to find a understructure for the restaurant that is exciting and innovating, or at least different than the competition. Basica lly, a good restaurant environment seduces the customer into ordering higher-ticket specialty foods and also encourages return visits. besides gimmicks must be kept to a minimum for long-term success. I would decorate the walls with theme-related items, such as antiques or imported Italian delicacies. Uniforms that match the theme and decor of the restaurant. Background music is essential, and offers a chance to emphasize the theme even more.